Reimagine Street Art
This project was all about combining and extending the analogue world through augmented reality: 6 different artists/collectives created unique room installations or murals that followed different approaches on how to experience their art digitally.
Our basic idea was to create a massive monochrome room experience that you can add color to through the use of a digital device. We therefore covered the room fully with horizontal and vertical lines, using only black and white tapes. By varying distances in between the lines, an illusion of depth emerged. When hovering with a cell phone over the walls, you were able to generate colorful square patterns into this room, making it a unique experience for everyone.
Big thanks to XI design, VR-Nerds and Cheil for putting everything toegether and making it happen!