Audi A3 Heartbeat Roadshow
We joined Audi on their “Audi Heartbeat Roadshow” throughout five different cities in Germany. The roadshow introduced the new model of the Audi A3 and took place in Berlin, Cologne, Düsseldorf, Stuttgart and Frankfurt. In each of these destinations we incorporated local landmarks into the big tape artwork, which was 10 by 3 meters in size. We started out once the first guests entered the location and were finished by the time the first people left – they were all really amazed by what is possible to create using only tape.