Share the meal x Tape That

Share The Meal is a new app designed by the nonprofit-organisation „World Food Programme“ aiming to fight global hunger. The first country being supported by Share The Meal was Lesotho. When the app was announced for launch we applied to support the campaign with a tape-artwork touring through different cities in Germany. Therefore we created a transportable tape artwork on wooden OSB-plates. The image shows a typical landscape in Lesotho with a native family. On top we put a large smartphone, which we first taped on wood and then cut of the outstanding parts of the board. Pedestrians then were invited to take a photo, passing a symbolic bowl of food over to the native people from Lesotho.