Taping D.A.S. into LEGIAL!
The german company D.A.S. reinvented itself into LEGIAL – we supported their transformation visually by creating a tape artwork at the rebranding event. Starting out with only the old logo we changed it tape stripe by tape stripe into a complete new piece of art that introduced the new name: LEGIAL. This transformation was part of a live performance surrounded by employes of the company. Some of them were so fascinated by tape art that they tried themeselves and did not stop until the very end of the party.