Zalando Pop Up Store

We worked with Zalando to give their pop-up store its very own personality. For the launch of Zalando’s first own label we performed live and let an interested audience be part of the tape art installation. The rough nature of tape art and the rather rough concrete surroundings form a symbiotic relationship with the more female imagery and energy. We used only black tape to create two faces and a shoe. The faces are rather rigid, while the shoe seems to shine and literally pop from the wall. To bring variety the installation and make it more vividly we used hatching in different sizes, directing in different directions. The images do have an “eye-catching” aspect while being decent enough at the same time to not take over the whole location. They therefore perfectly add to the urban character of the scenery.